Adding Fashion,Vintage, Kids, Pets, and Food to its Offering
The extraordinary growth of Fab.com to its current 2M member standing in just 8 months, and estimated $200M valuation, is perpetuated today with the addition of vertical shops. The insatiable urge to please its customers is the catalyst for this next project set to launch each day this week. Fab’s team comments, “Fab is pleased to continue to reinvent online shopping by featuring revolving, themed, unique shopping experiences from emerging designers at up to 70% off.” The categories of shops include Fashion, Vintage, Kids, Pets, and Food. Fab’s buying team, headed by co-founder and CCO Bradford Shellhammer, will travel the world over in search of unique and quality fashion pieces for their discerning consumers. The Fashion shop’s buying team will include the co-founders of Fab’s recent acquisition, FashionStake, Vivian Wen and Daniel Gulati. It promises to offer men’s and women’s apparel alongside accessories, jewelry, bags and fashion-related items.
The progress since the company’s June 2011 pivot and re-launch is unheard of and it is because of their undying need to please that the firm not only gains new members, but actually converts site visits to purchases and return customers. The innovation and newness of daily offerings keeps customers curious and the addition of vertical shops will only encourage longer browsing sessions and more frequent site visits. Fab is now expanding and touching other markets by addressing the needs of these new sectors. Now, not only will those with an interest in home design shop their sales, but also a businessman in need of a tie, or a young woman who loves vintage jewelry will have an interest in the offering. Fab.com remains true to their core beliefs by promising, “Exceptional customer experience is our most valuable design.” It shows not only in personal experience but customer referrals and constant sustained growth.
by Natalia Ignaczak
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